About Anastasia

Anastasia Buyalskaya is a behavioral scientist and an Assistant Professor of Marketing at HEC Paris. She teaches core courses on Behavioral Science and an elective on Behavioral Science for Investing. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology, and a MSc in Economics and Business Strategy from Imperial College London.

Anastasia's research seeks to better understand drivers underlying decision making, with a focus on the financial domain. Her work lies at the intersection of behavioral finance and consumer decision-making. Her current research investigates how information intermediaries, incentives, and choice architecture affect consumer and investor behavior. She has published in leading scientific journals, including PNAS and Management Science, and her research has been covered by numerous media outlets, including CNN, Forbes, and Harvard Business Review.

Having started her career in asset management, Anastasia has over ten years of experience applying academic insights from behavioral science to real-world challenges in the financial services sector. She has consulted for some of the world's leading investment firms, incorporating behavioral science expertise into their investment and risk processes.